Nurturing Customer Relationships

An area manager at MEI Fitness, Patrick James Jalk worked as store manager, customer service representative, and assistant manager. At MEI Fitness, Patrick James Jalk maintains a good relationship with customers.

Customer relationships can be a continuing source of business. Customer relationships should be based on honesty. Being honest helps build trust, which is a good foundation to earn the loyalty of customers. A business needs to prove itself worthy of the customer’s trust by being honest with customers when the news isn’t good. When a product is defective or a service is delayed, the best customer relationship tactic is to be straightforward, apologetic and to do everything that can be done to address the situation. Silence, finger-pointing, and refusal to admit responsibility are detrimental to building strong customer relationships.

Communications to customers must be regular and relevant. To avoid spamming costumes with unwanted information or taking their time to tell them things they don’t want to know, businesses need to know their customers’ individual concerns, interests, and needs. A detailed customer profile database should be the basis of whether or not to reach out to a customer with information about a new product or service.